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Creepy and brilliant street marketing campaign for the movie IT

The new IT movie has already been heavily publicized around the world, so you probably already know that it’s coming soon. The first one was already scary enough, and if you watched the preview, the second one will be even scarier.

In Sydney, a marketing agency has decided to start terrorizing people in the streets already. To increase awareness about the movie, creative studio Mr. Glasses and Showtime Marketing decided to put red balloons in the city, sometimes along with the slogan “It’s closer than you think”. If you saw the preview, this would frighten you pretty quickly.

The good part of the marketing stunt? It uses elements of the movie to shock people in the streets and give a chilling extra feeling of reality to the creepy scenes of the film. Of course, people have been taking photos of it and sharing it on social media, giving it an extra boost in visibility.

Creepy and brilliant street marketing campaign for the movie IT

Creepy and brilliant street marketing campaign for the movie IT

Creepy and brilliant street marketing campaign for the movie IT

Creepy and brilliant street marketing campaign for the movie IT

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Logitech launches the perfect keyboard for designers

At IFA 2017 in Berlin, Logitech unveiled its latest high-end keyboard that includes a multifunctional scroll wheel on the left hand side. This scroll wheel is the secret weapon that makes this keyboard so good for power users.

With keys that make it somewhat similar to a laptop keyboard, Logitech added a little hollow to each key to make it more ergonomic and user-friendly. Material-wise, the Craft keyboard is based on a metallic plate with added aluminium, it uses a battery that can be charged using a USB port.

The scroll wheel is definitively the strong point of the keyboard, and probably the best reason to buy it. It can be used for many functions in Photoshop, Word, Adobe Premiere, or Google Chrome. It can for example be used to change tabs very fast in Chrome, or to go from a screen to another in Premiere. Of course, there will be a learning curve, but the features are quite stunning.

Logitech launches the perfect keyboard for designers

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A look at a gyroscopic public transportation concept

With cities becoming larger and larger, transporting a lot of people without the traffic that usually comes with it is a real challenge. The The Dahir Insaat corporation has developed a proposal to make this kind of transportation more fluid, but without removing the cars as it’s often suggested by traffic specialists.

A look at a gyroscopic public transportation concept

The system looks futuristic and the previews pretty cool, with several levels that help increasing the fluidity, but it doesn’t seem very realistic. In fact, how would they secure these rails so they don’t smash the cars or people crossing? How do they get people in and out of the buses quickly at that height? Not even mentionning the physics of holding such a heavy structure with two simple poles.

A look at a gyroscopic public transportation concept

A look at a gyroscopic public transportation concept

A look at a gyroscopic public transportation concept

A look at a gyroscopic public transportation concept

A look at a gyroscopic public transportation concept

A look at a gyroscopic public transportation concept

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Top 20 A’ Design Award Winners - Designer Daily: graphic and web design blog

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It doesn’t seem so long ago that all it took to have a stand out web presence was some great content with the right keywords and a good logo. How times have changed. These days, if you can’t catch your audience in the first couple of seconds with some eye catching animation, you have lost them forever.

Of course, the principle of animation is as old as the hills, and despite constantly changing technology, some practices have stood the test of time and are as relevant today as they were years ago. Here are our top four tips and tricks to get the best out of online animation:

1. Turn the sound down

The first tip is one of those that has stood the test of time. If you want to check how effective your animation really looks, click the mute button and just watch it. There is nowhere to hide, and if something is not right, it will be far easier to spot it without the distraction of the soundtrack. In fact, it will stick out like a sore thumb.

2. Try SVG Animation

If the first tip dates back 50 years or more, the second is cutting edge. In case you have not heard of it before, SVG stands for scalable vector graphics, and SVG animation is set to become the next big thing in online animation. SVGs are essentially similar to GIFs, but have the advantage of being far less heavy when it comes to file size. This means they load faster and run smoother. SVGator is a quick and easy way to animate SVG. It offers a user-friendly interface and automatically generated code.

Tips and Tricks for the Best Online Animation

3. Small is beautiful

Don’t try to create War and Peace. The best way to get better faster is to work on short animations and get them out the door. You will find your skill base grows, as well as your confidence. As Woody Allen almost said, if it takes longer than ten seconds, you’re doing it wrong.

4. There’s more to expression than expression

One of the biggest challenges animators face is getting facial expressions right. When you really look properly, however, you will see that it is less about the poses and more about the motion. For example, eyes darting in confusion or lips trembling in sadness. Focus on the movement as much as the pose, and the desired effect will come far more naturally.

Tips and Tricks for the Best Online Animation

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