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2017 SOTA Catalyst Award

Entries are now open for the eighth annual SOTA Catalyst Award. The Award aims to bring focus on young people who have created original work in type design, type history, or other areas related to typography. It recognizes a person 25 years of age or younger who shows both achievement and future promise in the field of typography.

The purpose of the award is to act as a catalyst in the career of a young person who does not yet have broad exposure in their profession. The recipient will be awarded up to $2,000 USD in reimbursement for transportation and lodging expenses to attend the TypeCon2017: Counter! conference in Boston, MA.

The SOTA Catalyst Award is fully funded by The Society of Typographic Aficionados, an international not-for-profit organization dedicated to the promotion, study, and support of type, its history and development, its use in the world of print and digital imagery, its designers, and its admirers.

The deadline for submissions is April 24, 2017.

more:typesociety.org(1)

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HUSH Inspires Peak Performance with All-New Suite of Intensive Games for The Pursuit by Equinox

HUSH has created four all-new games for Equinox's trademark in-studio competitive digital cycling platform 'The Pursuit by Equinox.' HUSH's suite of unique cycling experiences inspire participation while also helping users reach optimal performance.

"The first version of 'The Pursuit by Equinox' created a lot of interest, so our job was to augment and elevate the experience with games that integrate the instructor and game to deliver the most effective, physiology-driven workout possible," explained HUSH Founding Partner/Creative Leader David Schwarz. "The challenge was to really understand the way both the body and mind work in the context of a 40+ person group fitness experience - and how digital interaction, interface and technology can amplify that experience in both competitive and collaborative ways."

Compelled by the sociological nature of 'The Pursuit by Equinox,' HUSH drew up a design strategy and developed the four new games: Daredevils, Earthquake, Firestorm, and The Chase.

'Daredevils' turns riders into a virtual glowing ball of fire, which grows brighter as speed and resistance increases, eventually launching the ball into the air to determine the rider's score. 'Firestorm' has riders circled around a central glowing 'sun' in which they compete to pull in visualized energy (points) by faster pedaling. 'Earthquake,' on the other hand, tests upward mobility as riders, represented as white circular graphics, must move level to level to avoid a seismic natural disaster. Lastly, 'The Chase' evokes the aesthetics of Tron as riders pair up to race on a z-axis down an endless, minimalist road.

Despite the varying themes and scope of the new 'Pursuit by Equinox' experiences, HUSH had to maintain several unifying design components. This included visualizing consistent information (structure/data and metrics) as part of the overall UI, developing a compelling narrative arc for each game, allowing useful instructor integration, as well as highlighting the benefits of collaboration and competition while reducing any discouragement of failure.

However, these goals proved little challenge as HUSH and Equinox worked closely to rapidly concept, prototype, design and develop, and test each game. "Our iterative design and testing cycle was a hallmark to our experience approach," Schwarz commented. "This testing informed tons of decisions around game timing, effort, visuals, and how the instructor could facilitate a successful experience that feels natural to them and their audience."

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Bad design can have dramatic consequences. It will not be too hard to convince readers of this blog of it, but in the population at large, it’s not as obvious as it looks.

This short video by Vox makes that point very well, with convincing evidence. They start with the latest iteration of bad typography with the Oscars’ blunder, then get into more serious stuff, just watch it.

Bad design can have dramatic consequences: the video

The Oscars example.

Bad design can have dramatic consequences: the video

The confusing voting form that may have changed the course of a presidential election in the USA.

Bad design can have dramatic consequences: the video

The form as redesigned by a graphic designer in order to avoid mistakes.

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The Wine Bowl wine rack design

If you are looking for a stylish wine rack to display your latest wine bottles, look no further. Named “Wine Bowl“, it was designed by the prolific Cory Grosser for MOGG.

The design is simple, naturally decorated with elegant wood patterns. It really becomes decorative once you add bottles to it, creating all kinds of shapes depending on the number of bottles you add. The most impressive feature is probably the fact that after adding two bottles on one site, the design is still holding.

On the negative side, I’d say that the way bottles are displayed is not optimal for wine conservation, they would be better sideways. It’s not really a problem if you don’t keep the bottles on display for too long, but one should keep this in mind if buying this item.

The Wine Bowl wine rack design

The Wine Bowl wine rack design

The Wine Bowl wine rack design

The Wine Bowl wine rack design

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Cute monsters and illustrations by Juan Carlos Paz

Juan Carlos Paz is a talented illustrator based in Madrid, Spain. He creates imaginary creatures, often monsters, that he includes sometimes in photos. This creates some surreal scenes with gigantic, but always cute, monsters.

Cute monsters and illustrations by Juan Carlos Paz

Cute monsters and illustrations by Juan Carlos Paz

Cute monsters and illustrations by Juan Carlos Paz

Cute monsters and illustrations by Juan Carlos Paz

Cute monsters and illustrations by Juan Carlos Paz

Paz also took part in The Monster Project, an ongoing project that encourages designers and illustrator to redraw children’s drawing to show them the power of their imagination. You can see all of the Spanish artist’s contributions on this page.

Cute monsters and illustrations by Juan Carlos Paz

Cute monsters and illustrations by Juan Carlos Paz

Cute monsters and illustrations by Juan Carlos Paz

Cute monsters and illustrations by Juan Carlos Paz

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