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You can achieve better search engine optimization via better web design. Whether you currently have a site or plan on launching one, you’ll want to know what you can do. With that said, below are a few tips to get you off to a good start.

Web Design That’s Responsive

Your site needs to have a responsive design, because it allows your site to run smoothly on various devices, including iPads, Smartphones and so forth. A responsive website has a URL for its main site, as well as one for its mobile site. Don’t worry though because doing this is relatively easy and you will increase your external back-link count when you do it.

Improve your SEO With These Web Design Tips

Fast Navigation

Your site needs to be easy and fast to navigate. As soon as your website’s users land on your site, they should have no issues finding what they’re looking for. Make sure the search bar is placed on the left top part of the page or in the middle of it. This makes it easy to find and use.

Semantic Layout

You want to have a semantic layout that is clean. The good news is this is easy to do, and it can improve your SEO. When you use certain HTML5 elements, then you will make it easier for Google to tell which content is not valuable and which content is valuable. This is really a minor thing, but you should still consider doing it.

Don’t Overdo It With JavaScript

When you design your site, you should don’t overdo it with JavaScript. Crawling issues can occur when you use too much JavaScript. Not only that, but many people don’t really like using a website that has JavaScript, especially if they are using their mobile phones. The best thing to do is to not use it at all, but if you do, then sparingly use it.

Improve your SEO With These Web Design Tips

Variations Of Meta Tags

Meta tags are used to notify Google and other search engines of a site’s keywords, title and index rate. Before a website is ranked by Google, it will read the meta tags. Long tailed keywords tend to rank very well because of how specific and unique they are. A website has a good chance of ranking if it is specific.

Here’s a tip, look at your site to see if meta tags are missing. All pages should have meta tags. If tags are missing, then add them right away.

Remove Double Sidebar

The double sidebar is not in style and it just weighs down SEO efforts. Your website can work very slowly when you use double sidebars because they increase media files on a web page, as well as increase links. When a site has too many external links or images, then it will work slowly. Not only that, but most mobile devices don’t view sites too well when those sites use a double sidebar.

Either remove the sidebar or reduce it. There’s nothing wrong with having white space in the area after you remove it. So, go ahead and get rid of the double sidebar.

Keep Design Minimal

You can boost SEO by keeping your website design minimal. This is because the design is easier to understand and it is more straightforward. In short, if you want an SEO friendly website and an attractive design, then keep things minimal.

Here’s a useful tip, place your site’s menu in a visible place. This is the main source your users will use to navigate content. Keep things simple and don’t go overboard with your site’s design.

Accelerated Mobile Pages

Having a mobile website is not enough these days. AMP, short for accelerated mobile pages, is designed to enhance a site’s performance and it’s designed to make the mobile web better. Users are accessing content from various sources, therefore delivering content efficiently is important. This is why Google is now delivering content using AMP.

If a site adopts AMP, then Google will likely give it preference. Take advantage of this. You might be surprised at how much better your site will rank.


According to this SEO blog don’t forget about your images because images come up in Google search results. Optimize your images by doing this such as using alt-tags, which describe what the photo is. You might be surprised at the results you get when you use alt-tags, but make sure the tags are relevant.

Another thing you can do is create a title for the image, as this shows up when the user hovers the cursor over it. Also, name the image file instead of keeping it generic. Include a keyword or two in the filename and separate words with a hyphen.

Color Scheme

The brand identity of a company should match the color scheme of its website. Colors can invoke feelings, so make sure you pay close attention to your site’s color scheme. The theme will be made up by up to three different shades of colors. However, even less is better.

Mint green, orange, purple, red and blue are trending colors this year. It’s easy to create your own color scheme with some of those colors. All you have to do is download a tool and you’re good to go.

Improve your SEO With These Web Design Tips

Page Load Time

Internet users want to browse sites quickly and they do not want to wait around for pages to loan. On average, five seconds is the time mobile users will wait before they move on. Desktop users wait an average of two seconds less. You can do things to speed up load time, such as not using JavaScript, using smaller images and enabling compression, as well as doing browser caching.

Do you want better SEO? The better your SEO is, the more traffic you will get. Keep the above web design tips in mind and before you know it, you will get better results with your SEO efforts.

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Your app is already on the market and it seems that users really accepted it. Your effort was worthwhile and you ensured some excellent feedback from customers who spare no words to recommend you. The next question is: How to keep this momentum and make sure popularity will be rising in future?

We’ve summarized some practical advice and methods that can maintain users’ interest in your app. The tactics are very diverse-from establishing a direct communication with the users to improving the first impression and the manner in which you’re using the benefits of different operating systems.

Launch Day is The Day

 Tips to make sure your app stays popular after launching

Day 1 is not simply introduction day – it is the highlight of your “marketing crescendo”.

Unless you decided to opt for a ‘soft launch’ or to introduce the app in a different country, this is the moment to rise and shine as much as possible.

This is when users open ‘four’ eyes to look at your app and when all bloggers/journalists ought to be writing about you. Make sure they know the essential information, such as location, advantages, and main functions.

Enable interested parties to give feedback and to attract new customers: make it possible through social media, blogs, forums, and hopefully real-life friendships.

Tips to make sure your app stays popular after launching

Inspire other developers and make sure they throw in a comment or two on your side. Long story short. You need everyone to approve your design!

Still, you’re not expected to create the biggest buzz ever. Quality remains your strongest criterion.

Have a re-engaging plan

 Tips to make sure your app stays popular after launching

The initial aim of your marketing strategy, namely to promote your app in a way which will bring you many downloads, was successful. However, this is not enough to keep customers engaged. You have to improve usage and to motivate users to stay where they are.

As long as they are happy and satisfied, customers will repurchase your product and they will give you brilliant reviews. Basically, it means that your most important asset for attracting new customers are the ones you already have.

Tips to make sure your app stays popular after launching

How could you do it? The best way to start is customer-orientated campaigns-you can address them with discounts, limited offers, and promotions through their emails, phones, or messages inserted within the app.

You can also make the app more personal/automatic-you can insert common keywords, individual messages, and action triggers so that the customer will feel you really care about his personal interests.

Communicate with your users

Google and Ipsos MediaCT conducted a research and concluded that the three main reasons why users choose to ignore an app are needs modification, lack of interest, and uselessness.

However, all of these problems change and can disappear with time. It is even questionable whether you can estimate the real needs and interests of customers at the beginning. That is why you need to communicate with them.

Tips to make sure your app stays popular after launching

The best way to ‘extract’ information from your customers is to foster the so-called ‘VIP’ beta-testing community. These communities do not just need indicators – they track changes in users’ behavior and they help designers adapt to them. In addition, they can help you improve your app so that it will adapt to the new market conditions.

Creating your personal ‘VIP’ community is not complicated. Firstly, you need to select few users who rated the app lower than the others, and they had a specific attitude towards the design (made a comment, participated in a dialogue, etc).

Consider their comments and try to estimate how much time they spent using your application. Invite them to participate in the testing community and make sure your specific requests match their concerns. Remember to tell them that you appreciate their help, and soon you’ll discover you’re working with the best critics you can find.

Value depends on optimization

Insight into the functionality of your application is even better once it is officially launched. Take advantage of it!

Tips to make sure your app stays popular after launching

Analyze the screen flows and the movement through your conversion funnels and you will discover new ways to expand your app and to increase its values. Is users’ behavior indicating that you need some UX/UI changes? Well, not that you know it, start working on it!

Can’t figure out what works and what doesn’t? Try experimenting. Follow some trends and use what others are using. If it doesn’t work, change the strategy.

Keep in mind that customer lifetime value optimization is your ultimate aim. The lifetime value is an essential metric for calculating the app’s ROI.

Lifetime value also indicates whether your app is worth to be used ‘forever’ and gives you incentives to improve it. Still, apps are different and they leave certain space for ROI improvement. Whatever your app looks like, try to increase its value to the highest extent possible.

Do your own research

App Stores may be an excellent choice, but they are not the only means you have. Try to do your own Google research and believe us – the results will be incredibly surprising.

For instance, let’s assume you have a music-related app. Google ‘best music apps’ and you will get a lot of interesting results.

The initial five results you’ll get are proven quality blogs you could contact to feature your application. If you manage to bring them on your side, you have nothing to worry about anymore. App featuring will ensure you’ll have the following lasting benefits:

  • Exposure
  • Target Traffic
  • Mighty link building
  • Excellent rating and reviews

Don’t forget the importance of first impressions

Tips to make sure your app stays popular after launching

Statistics are not on developers’ side – more than 23% of users abandon apps after just one use. What you need is the opposite-you need a popular app that will keep them engaged. The best way to do that is to provide a long-lasting, brilliant first impression.

Experienced developers make users aware of the importance and usefulness of an app from the very first moment. Users need to know the app is functional and it serves a specific purpose. Real use examples or factual data is a very good approach in the case.

We understand this can be tricky and challenging (especially if the app is a pay-per-view one, or if it requires a specific action in order to run). However, you can still think of an original solution to keep users engaged. 

Be prepared for modifications

Tips to make sure your app stays popular after launching

As good as it is at the beginning; don’t expect an app to stay static and to keep its success. Regardless of the type/purpose, your app has to follow the evolution of users’ behavior.

It can be very challenging. You may be requested to expand audiences, value paths, or to redefine the purpose of your app.

Some of the modifications may happen unexpectedly and you will be forced to act very fast. Therefore, don’t lose focus. Track changes and expect the unexpected. The more careful you are, the more ideas and plans will come to your mind.

You’re not done with marketing

Marketing is essential before launching an app, but that doesn’t mean you have to forget about it once the app is released. You need to have a clear overview on how the app is working and to continue promoting it. Your customers need to be aware of improvements, and they should never stop discussing and sharing your work.

We summarized the most important tips and long-term methods for maximizing retention, increasing daily usage, and attracting loyal customers; and we highlighted that they don’t happen simultaneously.

You are the one who has to employ them in the service of your final goal so that customers will know you care about them and their ever-changing needs and demands.

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Bogdan is a designer and editor at DesignYourWay. He's reading design books the same way a hamster eats carrots, and talks all the time about trends, best practices and design principles.

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2018 SoGood Awards

Designers, design students and related communications professionals are invited to submit work to this international design competition that celebrates the power of design to do good.

Work completed after January 1, 2012 from anywhere in the world may be entered. Submissions may be any communications design projects that help to incite positive action in our communities and make meaningful changes in how we live our lives - including Ads, Apps, Books, Brochures, Advertising & Marketing Campaigns, Digital Displays, Digital Marketing, Environmental Graphics, Exhibit Design, Game Design, Identities, Interactive Media, Interface Design, Logos, Magazines, Motion Graphics, Posters, Packaging, Print & Digital Newsletters, Print & Digital Promotion, Signage, Social Media Graphics & Campaigns, Type Design, Videos, Wayfinding, and Websites.

The deadline for submissions is March 2, 2018.[1]


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Adobe's 2018 Consumer Content Survey Reveals Effect of Poor Design on Business

Adobe has released a survey of U.S. consumers revealing that poor design significantly limits business growth and sales - with 33 percent of those surveyed ranking poorly designed brand content as the factor that annoys them most in marketing materials.

In a world where new technologies emerge each day and expectations are constantly rising, designers must closely collaborate with brands to create well-designed, compelling content for consumers across a range of devices.

Consumers are Obsessed with Content

- Consumers in the U.S. are glued to the content on their devices, spending nearly 1/3 of their day (or 7.8 hours per day) on average engaging with content including videos, social media posts, emails and websites.
- This increases with the teens and millennial consumers, who engage with content 11.1 hours and 9.6 hours per day on average, respectively.

Average Hours of Device Usage Per Day

Poor Design Negatively Impacts Business

- It annoys consumers the most when brand content is too wordy/poorly written (44%), isn't relevant (42%), is poorly designed (33%) and isn't optimized for their device (29%).
- 2/3 of consumers (66%) say encountering any of these annoying situations would prevent them from making a purchase.
- More than 2/3 of consumers (67%) say it's important for brands to automatically adjust content based on their current context (activity, location, etc.).

Consumers Are Multi-Tasking and Multi-Screening

- More than half (55%) of consumers constantly or frequently use more than one device at a time.
- To research a product, nearly half of consumers (48%) use the brand's website. 58% of consumers use a smartphone or connected device in a store to help inform their purchases.

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ESI Design Transforms Iconic Chicago Office Building with Large-scale Light-Art Installation

ESI Design has transformed the entrance of 1 North Dearborn - a iconic Chicago office building - with a large-scale digital art installation. The centerpiece of the revived facade is a large-scale infinity effect digital light-art installation that spans across 72 feet of street-level windows.

Built in 1905, 1 North Dearborn was the home of The Boston Store in the 1940s, and most recently served as home to Sears's flagship store from 2001 to 2014. The huge department store windows now glow with 52 different light animations, creating a striking impression and welcoming entrance.

To create a dynamic entry experience that makes the building stand out in the busy neighborhood, the nearly 30,000 LED lights are programmed in different modes to reflect the ebb and flow of activity in the building. In one of six animation modes, silhouettes in the shape of people pulse toward the entry, while in the evening the silhouettes appear to move away, following people as they depart. The window installation also acts as a clock, marking time on the hour with special lighting effects. A bold new red canopy featuring a new 1 North Dearborn logo designed by ESI Design, frames and draws attention to the eye-catching animated windows.

1 North Dearborn Light Installation 02

"Playing off the building's past as a bustling department store, we wanted to create a bright and illuminating entrance for 1 North Dearborn turning the building into a focal point and creating a entry experience that wows," explained Emily Webster, Senior Designer and AV Technologist at ESI Design. "The interesting elements of this design are the lines of light and the infinite mirror effect. We created this endless look using LEDs and mirrored film with a gold tint. We then layered playful patterns and animations in a range of styles from subtle and ambient to more lively. They all work together to activate the façade of 1 North Dearborn and create visual interest."

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