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The One Club for Creativity Announces Young Guns 15 Winners

The One Club for Creativity has today announced the winners[1] of the global Young Guns 15[2], the industry's only international, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today's vanguard of young creative professionals age 30 or younger.

This year's winners will be recognized at the Young Guns 15 awards ceremony and party on November 16, 2017 at Highline Stages in New York's Meatpacking District.


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D AD Launches Call for Entries for 56th Annual Awards

D&AD[1] has today launched a call for entries for its 56th annual Awards. The 2018 Awards continue to support D&AD's 56 year long purpose of stimulating, celebrating and enabling creative excellence in design and advertising, in the firm belief that great work always creates better outcomes.

This year, two new Award categories have been introduced; Collaborative, which will award continued creative executions achieved from a long-standing relationship between an agency and a client, and Experiential, which will highlight the importance of brilliant, all-encompassing brand experience and activation.

"In a media environment that encourages the short-term and tactical it's never been more important to stand up for craft and creativity. Why? Because the good creates better outcomes than the bad - commercially, socially, sustainably, culturally and politically," said Tim Lindsay, D&AD CEO. "D&AD's role in this is stimulation, not congratulation. There's too much backslapping when what is needed is a focus on and enablement of creative excellence in advertising and design. We are engaged in a war against mediocrity and you are an important ally. Get involved!"

Work entered into 2018 D&AD Awards must have been commercially released between January 1, 2017 and March 18, 2018 and been produced in genuine response to a client brief. It must not have been entered in previous years.

The deadline for submissions is February 14, 2018.[2]


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Becoming a Successful Illustrator: New Edition

The second edition of Becoming a Successful Illustrator is now available. With cover artwork by hot illustration duo, Cachetejack, this edition expands on the advice from practicing illustrators as well as the people that commission them, including M&C Saatchi and The New York Times.

Additional coverage in fields such as moving image, character illustration and the all-important social media ensure the information is bang up to date, and there are new exercises to aid illustrators starting to plan and build their business. With over 200 inspirational examples of artwork, Becoming a Successful Illustrator is beautifully contemporary as well as informative.

Readers can expect practical tips on how to seek commissions, how to market themselves and how to run their illustration business in an enterprising way, with advice that will prove useful long after their first commissions. Building on the resources of the first edition, this continues to be the must-have guide to practicing professionally as an illustrator.

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Google Launches Poly: Browse, Discover and Download 3D Objects and Scenes

Google has today launched Poly, a place to browse, discover and download 3D objects. It lets users quickly find 3D objects and scenes for use in apps, and it was built from the ground up with AR and VR development in mind.

Poly is fully integrated with Tilt Brush and Blocks, and it also allows direct OBJ file upload. It lets users to search thousands of free models for use in AR or VR apps, including everything from a rocket ship to a synthesizer to an ice cream cone.

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Robot Food Dish Out an Adventurous New Kids Range for Homepride

Simple, easy and a cupboard staple for many, Homepride is a favorite amongst families. Now, Homepride Kids looks to stir up the children's food category with an adventurous range of cooking and pasta sauces created to reassure parents and excite fussy young palettes. Having designed Homepride's All American range, Robot Food[1] was asked once again to take the lead creatively with a sub-brand filled with fun.

In a hyper mature children's food category, nobody was owning a main meal solution for the difficult-to-please, developing taste buds of 4-7 year olds. Homepride wanted a sub-brand that would challenge the category as a relevant competitor and appeal to demanding millennial parents. As a brand trusted by families, it was important that the new sub-brand still be Homepride proud, but clearly differentiated as a product for the little ones.

Big kids at heart, Robot Food channelled their inner child to create a fun and engaging personality for the sub-brand, putting Fred at the centre of the adventure. Illustration, contemporary colors and an imaginative use of food photography all come together to tell a new story for Homepride - one packed with over 80 grams of veg, exotic but mild, kid-friendly flavors and giant tomato space hoppers.

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And there's something for the parents too. While Robot Food wanted a look and feel that would appeal to kids, packs speak directly to parents. A reassuring tone of voice offers up a helping hand, while prioritising the important "grown up stuff" that busy parents need to know quickly.

"This range is as much for parents as it is for kids," commented Ben Brears, Senior Designer at Robot Food. "We understand how stressful meal times can get with young children and wanted to inject some fun into the design, bringing play time to tea time if you will."

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