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Your client doesn’t know what he wants in terms of design, so you have a blank screen to work on. The whole point of an e-commerce site is to sell, so all your design decisions must focus on what works for the final customer. You know what works, but you have to explain your choice to the client who is only interested in sales figures.

1. Understand the Target Profile

This is the one area where your client knows more than you. Listen and listen hard. Ask questions about the age, gender, education, and motivations of the target customer. Then go away and do your own research. This will include mobile use and color/font preferences. Look at other sites that are competing with your client’s and see what works for them.

The font you choose and layout also play a large part in any decision to stay or click the ‘back’ button. First impressions count, and you have only a fraction of a second to convince a website user that the site is reputable and aimed at them. A Stamford study showed that people’s decisions regarding a site’s trustworthiness depend on visual cues like the header, rather than logical ones such as a good privacy policy or generous returns conditions.

5 Steps to Choosing an E-Commerce Theme Your Clients Will Love

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People read emotional meanings into fonts, and these are linked to the common usage types of each font. The image above from Graphic Design School by David Dabner illustrates this.

2. Understand What the Client Wants

Expand the brief to include the client’s expectations and preferences regarding layout, color, number of products to a page, product categories and total number of items. Failure to set down in black and white what the client expects can lead to your design being rejected and you not being paid for your time.

3. Choose a Theme

5 Steps to Choosing an E-Commerce Theme Your Clients Will Love

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Just looking at Shopify themes, there are 59 themes to choose from. You can narrow your selection using the filters on the left of the screen, but you still have too many to choose from.

Start with this great guide on choosing an e-commerce store theme that will help you to narrow your choice down to one or two.

4. Choose a Layout

Most themes can be customized and come with two to four style options that allow you to change the layout. Use your brief to decide on the best option for the client’s customers, but be prepared to change the layout if the client demands you do so.

Mobile First Design Principles

Most users will be on small phone screens, so your design needs to work for them. Buy Now, and Navigation links should use large buttons, rather than text links.

5 Steps to Choosing an E-Commerce Theme Your Clients Will Love

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The screen shot above from Varvy illustrates a few mobile-first design principles, but the page itself is a prime example of how this design philosophy makes desktop users’ lives easier, too. There is lots of white space, fonts are large, and contrast is good, all of which benefit everyone, no matter what device they are using.

5. Choose a Color Scheme

This Designer Daily article explains the psychology of color in detail.

5 Steps to Choosing an E-Commerce Theme Your Clients Will Love

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Color plays a large part in customers’ decisions to stay on a site, as this chart from HotDesign.com shows. It gives a clue as to why most websites use a blue design. Your color choices will be guided by the preferences of the target profile. Female users have a preference for more subtle shades as shown in the diagram below from Entrepreneur.com.

5 Steps to Choosing an E-Commerce Theme Your Clients Will Love

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Build a unique color palette to suit your client’s customers using a tool such as the one from Paletton.com shown below.

5 Steps to Choosing an E-Commerce Theme Your Clients Will Love

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The Paletton tool allows you to choose different numbers and different color wheel relationships of colors.

In Brief

Avoid giving the client more than two options in your presentation. It is for you as the designer to decide on colors, layouts, and fonts, and to explain your choices to your client so he is happy enough to pay you. You have to justify your design decisions and relate them to your brief. Your final theme design may well differ from what the client was expecting, and he or she must be happy with that before you are paid.

Ultimately, it is your client who pays you, so you might have to compromise between what you think is the best design and what your client wants.

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Street art made of fake shadows

This playful street artist has decided to mess with people’s mind by creating fake shadows for street objects. Damon Bellanger created most of his work in the streets of Redwood City, California. As the artist says it himself: “The shadows give regular mundane objects a lively spirit so people can have a little fun in their everyday life”.

Street art made of fake shadows

Street art made of fake shadows

Street art made of fake shadows

Street art made of fake shadows

Street art made of fake shadows

Street art made of fake shadows

Street art made of fake shadows

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4 Types of Marketing Videos that Can Reel In More Traffic

Although using videos to generate traffic is far from a ‘new’ idea – many people still stumble through its implementation. One of the reasons why is the type of videos you use to try to reel in traffic is important – as is how you use it.

Assuming you’d like to generate more traffic using marketing videos, here are 4 types that you should focus on:

How-to guides and tutorials

Having a video that explains how to perform a certain task is very naturally useful and appealing. When using this type of video to generate traffic it is best to avoid being overtly promotional – though you can indirectly promote products by showing them in action.

Lists

A simple ‘top’ or ‘best of’ list that is succinct can make for an excellent video. Typically you would want to briefly explain why each item in the list has earned its place there – which may be an avenue for some indirect promotion as well. The one drawback of lists is that the videos can end up quite lengthy if you aren’t careful – which isn’t ideal when generating traffic.

Live videos

Over the last year or so live video has grown in popularity and you should definitely take advantage of it if you want to generate traffic. There are a lot of different types of live videos that you could explore, including Q&A sessions, webinars, or roundtable discussions.

Case studies

Essentially a case study is a video that talks about how a particular product helped someone – preferably without being too promotional. The reason why it can be so effective is that it frames the video in a story, one that people can relate to and (if done well) connect to on an emotional level.

By harnessing the potential of these types of marketing videos, you should be able to increase the amount of traffic that you generate by leaps and bounds. Of course there are other factors that will play a role as well – such as the quality of your video, strength of your call to action, and so on.

One method to create excellent marketing videos for traffic generation is by recording your screen with Movavi Screen Capture Studio. With desktop capturing you will be able to create a wide range of content – such as how-to guides for digital products.

In addition to letting you record the footage that you require, Movavi Screen Capture Studio also has editing tools that will let you tweak and improve it after the fact. By using these tools you could trim out unnecessary footage, merge clips together, apply special effects or filters, add animated transitions, include background music, insert captions, and much more.

Suffice to say you will have all the tools you need to create high quality and professional-looking videos with Movavi Screen Capture Studio. More importantly because of its intuitive design it won’t take you long to familiarize yourself with its features and apply them when you next decide to come up with a video.

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Web Design Takeaways: The Psychology of Color

Leigh Hunt said once that color is the smile of nature. Being so simple in general, colors can tell almost everything about our personality and the view of life. Moreover, they can easily capture us or distract from anything in the world. Are you sure that you really know the power of colors? I think that no one knows it thoroughly. However, we have a chance to dive deep inside to see the influence of color anywhere, even in web design.

In fact, we all have an addiction to some color in clothing, accessories, shoes, whatever. And it is not a general preference. As we know, preferences may change depending on the mood, period of life, or even the weather around. For example, when I’m sad or nervous, I prefer surrounding myself with dark blue. This color makes me feel calm and peaceful. Meanwhile, being happy and excited with something, I pay my attention to red, pink, or white stuff around. That is how the psychology of color works for me.

Probably, you have the same, maybe, you don’t, however, the psychology of color is a powerful tool for endearing people of different nations and mentalities. You can unite and divide people with color, you can persuade them act the way you need with color, and you can even influence on their behavior with color. We only seem so strong and independent but, actually, we are weak enough, especially when it comes to the influence on our subconscious.

Basically, you may say that web design has nothing to do with colors. However, this industry wants to influence on people’s behavior, therefore, web design definitely needs colors to capture people’s attention and recognition. Studying the psychology of color in web design, you get an essential knowledge base that allows you to understand what colors actually persuade people to act and to get involved. For this reason, we have lots of marketers who work hard to compel us with colorful advertisements.

Web Design Takeaways: The Psychology of Color

Your Conversion Rate Depends on Color

It’s important to note that color can boost or kill your conversion. Lots of people worldwide use online stores to purchase necessary goods, and a bulk of these purchases is based on color. To say more, every time you see some colors, you have a bunch of active processes in your brains and they direct you on next reactions and actions. For example, you hate yellow and this color really drives you nuts. You will never purchase things in a yellow-designed online store. Believe it or not, but it’s true!


Stockio: get professional stock resources for free

If you are a frequent user of stock design resources website, you should definitly make Stockio your first stop to look for any photo, vector, font, icon, or video you may need. Stockio is a professional resource, filled with all the features offered by other stock photo sites, but everything on the site is free. The site is also multilingual, so there is a good chance that you’ll be able to browse it in your native language.

Search made easy

Stockio is not a dump of random photo like some free stock designs websites tend to be, it is well organized by categories, with some advanced features to search by color and a powerful search engine.

Free good stock photos

You already know what’s better than good stock photos: FREE good stock photos. All of the thousands of photos available on the site are free of charge, but you should always be pay attention to the license and attribution requirements. Downloads are also convieniently offered in various format, which saves you further time so you don’t need to resize the photos.

Stockio: get professional stock resources for free

High-quality vectors

Designing vectors takes time, especially if you want to add many details to your designs. If you often have to work under pressure and can’t find the time to draw scalable graphics for each of your projects, you’ll love the thousands of free vectors available on Stockio.

Stockio: get professional stock resources for free

Free icons

Whether you need to make a menu more scannable, or to add more graphic elements to your UI, icons always come handy for designers in search of clarity. Stockio offers thousands of pixel-pefect icons that will help you design better and make you more productive. When a set is available, the whole set will be conveniently available.

Stockio: get professional stock resources for free

Stock videos

Video has been literaly exploding on the Internet in the past years, so video illustrations are very practical to add some dynamism to your website or to your video presentations. Browse tons of great videos on Stockio.

Stockio: get professional stock resources for free

Free fonts

As a graphic or web designer, fonts are your best friends. The right choice of typeface can make or break the personality of your design, so you’ll need some options in order to choose wisely. On Stockio, there are over 11’000 fonts available for free!

Stockio: get professional stock resources for free

Get started now!

If you are looking for the gold-mine of stock designs, start using Stockio right away! To benefit from all the best features, you should definitly create an account as well.

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