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Earth 2050 Project Invites Dreamers, Innovators and Designers to Predict and Illustrate the Future

POSSIBLE Moscow has created an interactive portal for Kaspersky Lab that invites users to discuss the world of the future, the opportunities it brings and the threats it might cause. Earth 2050 brings together men and women from artistic and scientific backgrounds, dreamers and innovators, to predict changes in the world, as well as technology and cyber threats in the upcoming 30 years.

The interactive experience features the most popular forecasts and theories - including some from the world's top scientists and futurists - and invites designers from all over the world to interpret these scenarios, showcasing their vision for our future. "The idea was to consolidate futurologists and visionaries in their ambition to describe a future world," explained Marat Arutyunov, creator, POSSIBLE Moscow. "We see lots of scientists and futurologists tell us about the future, whilst designers, artists and illustrators upload their works to places like Behance. We wanted to combine them, creating a single web platform where all the predictions and images can be showcased."

Earth 2050 divides the planet into geographical areas, with each including a forecast on a certain aspect of society's life. Many locations are complemented by futuristic images and even 360-degree panoramas. Any designer, illustrator or artist can upload his or her work to the site and members of the public can comment freely on whether they believe certain predictions will come true.

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Gorgeous immersed birds by Moisés Hernández

Mexican designer Moisés Hernández sculpts minimalist birds that are already very pretty from their shape only. The specificity of his birds is the way he paints them, he holds each bird to drip it in various colors, creating gorgeous effects and a soft touch to the products.

Gorgeous immersed birds by Moisés Hernández

Gorgeous immersed birds by Moisés Hernández

Gorgeous immersed birds by Moisés Hernández

Gorgeous immersed birds by Moisés Hernández

Gorgeous immersed birds by Moisés Hernández

Gorgeous immersed birds by Moisés Hernández

Gorgeous immersed birds by Moisés Hernández

Gorgeous immersed birds by Moisés Hernández

Gorgeous immersed birds by Moisés Hernández

Gorgeous immersed birds by Moisés Hernández

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Adobe Launches Make It Now Series: 60-Second Design Tutorials

Adobe[1] has launched a new video series, "Make It Now[2]," offering tutorials to help with projects that require a quick turn. These videos, created for design enthusiasts, demo how to create a specific project in 60 seconds or less.


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It seems like everywhere you turn these days, you hear the word “cloud.” People back up files on the cloud, businesses use cloud-based services, even some software is accessed on the cloud. The amount being spent on cloud computer infrastructure and platforms is predicted to grow 30% between 2013 and 2018.

With more and more businesses leveraging cloud technology, it isn’t too surprising that cloud-based services are also impacting web design in a variety of ways. Not only does the cloud make web design more flexible, but there are numerous benefits to cloud-based hosting solutions.

1. Easy Design Sharing

How the cloud affects web design

In the past, you might have created an entire theme for a website and shared the Lorem Ipsum standard plugin text to show clients what their new site might look like. This method required a lot of design hours, back and forth between designer and client and extra work for you. Although it was effective, it was a bulky, time-consuming method of design.

One of the biggest benefits of sharing info on the cloud is you can create a design on a wireframe and share that general concept with a client in much less time. The client, in turn, can add notes and tweaks via the cloud-based wireframe builder. This shows the designer clearly what the client would like changed, instead of the designer trying to guess.

The biggest benefit of creating basic wireframe designs on the cloud is that the designer saves time and effort. The ability to easily collaborate is essential to today’s web designers.

2. Lower Storage and IT Costs

Web developers appreciate the ability to purchase data storage space on a cloud-based system. This reduces costs, as the company no longer must purchase expensive equipment to store and backup data.

The company will no longer need IT staff to install and troubleshoot, which further reduces costs. Some of the reasons cloud storage reduces costs include how cloud storage is workload-specific and much of the redundant storage done in-house is eliminated. Not only do companies save the cost of an IT staff, they save on benefits packages and ongoing training costs.

3. Adding Business Maps

How the cloud affects web design

Business maps are an effective way for businesses to share important information with potential customers. The cloud makes it easy for web designers to integrate maps into a website so that clients can gain valuable mapping information.

For example, a service business can see where their technicians are located and who are out in the field. A dentist office can locate customers in a specific area.

Cloud services keep these mapping systems low in price and give business owners the ability to access the information from anywhere. Map data is automatically updated in the middle of the night, so that client functionality is not impacted.

4. More Complete Software Options

In the past, designers used tools such as InDesign and Photoshop to enhance designs. These Adobe software choices were expensive to buy and dated quickly, meaning more expensive updates. However, with Adobe’s current cloud-based options, designers have access to the entire suite of products, as well as to the most up-to-date versions.

Need to access the software for a time-based project? No problem. You can sign up for Adobe Creative Cloud for as little as $19.99 per month for a single app, $9.99 a month for photography apps, such as Photoshop CC, and $49.99 a month for all apps of more than 20 different types of software and 20 GB of cloud storage.

Adobe even offers an option for you to set up an online portfolio through their cloud-based services. These options offer a great benefit because designers can access the software from anywhere. In the past, beginner designers had to scrape up hundreds of dollars to purchase just one type of software.

With Adobe’s cloud-based software and monthly payment options, a new designer can get started without a big upfront investment. New designers can gain clients and begin making money before having to pay for design software.

5. Backend 24/7 Availability

If one of your clients needs features such as the ability for employees to work remotely, cloud-based systems can allow for that. Cloud-based systems are usually available 24 hours a day and offer an uptime guarantee, which means employees can access the system whenever is needed or to accommodate flexible work hours.

In addition, companies that offer software to customers can update software or release new products. Customers can then access these changes and updates from anywhere — seamlessly.

The benefit of having a system with 24/7 availability from anywhere in the world is that employees can be most productive at times that are convenient to them. Top notch employees who might otherwise have refused an outside job will become available as contracted employees or remote workers. This means you get the top talent in your industry and have an edge over the competition.

6. Flexible Capacity

How the cloud affects web design

Another huge advantage of a cloud-based server is that you can adjust the capacity according to different promotions and your needs at different times. For example, if you are planning an online video workshop for the first Saturday in April, you can anticipate you’ll need higher capacity to handle the traffic and streaming. You can request higher capacity for that time from your server.

Flexible capacity also saves companies money because instead of paying for ongoing higher bandwidth, you can ask your server to adapt to the demands of your different promotions. Even better, your site won’t crash during that all-important Black Friday sale or other event.

There is no arguing that the cloud has impacted web design and will continue to effect designers for years to come. As more and more servers perfect their cloud-based services — and more and more software solutions are offered online — designers will surely find that their work is easier in many ways. A cloud-based server offers much more flexibility for both the designer and clients.

Lexie Lu is a freelance web designer and blogger. She keeps up with the latest web design news and always has some coffee nearby. She owns Design Roast and can be followed on Twitter @lexieludesigner.

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So many websites look too similar to their competition, which reduces brand differentiation. If you want your website to look more attractive to users, you must infuse elements that will make it stand out.

Here are 10 different techniques you should take note of and apply to create an eye-catching website.

A unique, nice-looking logo

Your brand logo is your website’s calling card and so must look really inviting. In fact, for a lot of users, the first things that strike them and with which they use to make a quick evaluation of the quality of your website are your logo and web design. Take time to create a logo that captures the user’s imagination while subtly but brilliantly expressing your brand values. Achieving these goals with your professionally designed logo will significantly improve your online brand presence.

Test for user experience

Most website owners tend to overlook this important aspect of web design; that is, assessing how users interact with and use your website. This will help you understand what areas to improve or modify to improve your site attraction and traffic flow. Web tools such as Google Analytics can be used to conduct your site’s UX experience assessment.

9 Techniques to Make Your Website More Appealing

Customize your template

There are loads and loads of website template to choose from. No matter the purpose or niche of your website, you’re very likely to find a template that suits your need. But the problem is that several other businesses like yours will find the same template attractive and adopt it too.

That is where you should apply hard work and creativity to look different from the competition. Choose a fitting website, but go further to make it unique by customizing it: Changing colours, buttons and fonts, and moving page elements with the drag & drop editor.

Choose a quality and dependable web host

When setting up a website, one of the most important decisions you will have to make is your choice of web host for your site. It is basically where your website will be published and the only medium through which your target audience will be able to reach you. Work with a quality and dependable host that will ensure your site is not constantly down, runs fast and smoothly, and has solid, reliable security protection.

9 Techniques to Make Your Website More Appealing

Create a good domain name

Your choice of domain goes a long way in your SEO ranking level, web traffic flow and your brand presence. Make sure you pick a domain name that strikes a chord with your target audience: Short and precise, brand-able and memorable, keyword-rich, and relevant and localized. It is also recommended to use a local trusted domain registrar to get, such as Domains4Less for NZ Domain Name Registration & Cheap Domain Names.

An outstanding choice of colours

When trying to make website stand out from the pack, you must make aesthetics central to the way your site is designed. Be careful and detailed with your choice of colours. You should focus on colours that are warm and soothing to the eyes or that effortlessly complement your brand colours.

9 Techniques to Make Your Website More Appealing

Explore whitespace

Whitespace is the amount of room you create or leave between elements on your page. It allows the page ‘breathe’ while at the same time looking simple and sophisticated. Some users are accustomed to a cramped layout and will not mind if your page does not have whitespaces. But think about your target audience and how a good number of them may not be as computer savvy as the new generation. Tools like A/B Tests lets you determine areas on your website that requires extra spacing and retain user feedback.

Design with the audience in mind

When designing a website, there’s a risk of the designer getting carried away and beginning to design for themselves, rather than the target audience it is meant to attract. Before setting out on the design, you should first design content strategy that is consistent with the needs and interests of the target audience. Then design your website with these elements firmly at the back of your mind, while also considering how you can differentiate your brand from the competition.

Design for mobile browsing

An increasing number of web users now access the Internet from their Smartphones and other mobile computer devices. That’s the reason why you must design your website in a mobile-friendly way which means it is easy to navigate on mobile devices.

9 Techniques to Make Your Website More Appealing

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