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Winners of ADC 96th Annual Awards

The ADC[1] has announced the winners[2] of its 96th Annual Awards[3]. McCann New York's "The Field Trip to Mars" for Lockheed Martin racked up the accolades at the global awards gala in New York with eight ADC Gold Cubes and a coveted ADC Black Cube in Digital for best in discipline.

The impressive performance helped McCann sweep three cumulative awards, as McCann New York was named Agency of the Year and Digital Agency of the Year, and McCann Workgroup was named Network of the Year, based upon total awards won across all disciplines and categories.

Other top global winners this year include Dentsu[4], Tokyo, with 24 ADC Cubes overall; Leo Burnett[5] Chicago with three ADC Gold Cubes and the ADC Black Cube for best in discipline in Advertising for "Van Gogh BnB" on behalf of Art Institute of Chicago; BBDO[6] Dusseldorf with two ADC Gold and five Silver Cubes for "Pepsi Light - Iconic Moments" for Pepsi Deutschland GmbH; and Goodby Silverstein & Partners[7], San Francisco, with two ADC Gold, one Silver and five Bronze Cubes for a variety of work.

SILO, The Hague, The Netherlands, received two ADC Gold Cubes and a prestigious ADC Designism award recognizing best in discipline for work that drives social good, all in Design for its "Zaans Medical Centre Healing Environment" for Mecanoo Architects and Zaans Medical Centre.

Two other ADC Designism awards were presented: one in Advertising to BBDO New York for "Evan" on behalf of Sandy Hook Promise, and the other in Digital to The Partners[8], London, UK for "Visual Identity conducted by Sir Simon Rattle" for London Symphony Orchestra.

In the student awards, School of Visual Arts[9], New York, had a stellar night, winning six ADC Gold Cubes and 16 Cubes overall. Art Center College of Design[10], Pasadena, CA, picked up three ADC Gold Cubes and a total of nine Cubes.

"It's always an inspiring night when the industry comes together to celebrate and elevate the world's best creative work at the ADC Annual Awards," said Michael O'Rourke, ADC executive director. "ADC began as a progressive force back in 1920 as the first creative organization for the commercial arts. It's an honor for us to continue that legacy under The One Club for Creativity and salute all of this year's winners for work that truly represents the best in global craft, design and innovation."

References

  1. ^ADC (www.dexigner.com)
  2. ^winners (www.adcawards.org)
  3. ^96th Annual Awards (www.dexigner.com)
  4. ^Dentsu (www.dexigner.com)
  5. ^Leo Burnett (www.dexigner.com)
  6. ^BBDO (www.dexigner.com)
  7. ^Goodby Silverstein & Partners (www.dexigner.com)
  8. ^The Partners (www.dexigner.com)
  9. ^School of Visual Arts (www.dexigner.com)
  10. ^Art Center College of Design (www.dexigner.com)

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Gorgeous packaging for Marais Piano cakes

To package their cakes, Marais called Kazuaki Kawahara, a Japanese designer. The designer went for a design that requires to package each cake individually, which is not the most eco-friendly choice. It does however allow for a very cool packaging concept that plays with the keyboard design.

Gorgeous packaging for Marais Piano cakes

Gorgeous packaging for Marais Piano cakes

Gorgeous packaging for Marais Piano cakes

Gorgeous packaging for Marais Piano cakes

Gorgeous packaging for Marais Piano cakes

Gorgeous packaging for Marais Piano cakes

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4 Things Internet Marketers Need to Know About Cybersecurity

Marketing and cybersecurity typically aren’t two things you’d typically see in the same sentence. These days, however, almost everything involves cybersecurity.

As a marketer, your main role is to help yourself or your company sell more stuff. The last thing on your mind is how to protect your security infrastructure. That’s not your problem, that’s the cybersecurity team’s problem, right?

Wrong. Everyone who uses the internet is responsible in some form or fashion for cyber defense. It’s actually critical to any strong security program that this is the case. Below are 4 things that all internet marketers need to know about cybersecurity.

1. You Are Your Own Worst Enemy

Hackers have gotten much smarter over the last several years. One prime example of this is that they now understand the easiest way to access your information – by you just giving it to them.

Many techniques used by malicious hackers involve some form of phishing, click-bait, or programs that run off unsecure websites. Your best defense against this is to first educate yourself to be aware of the most common cyber-attacks, and second, to practice smart web-surfing (only visiting secure https:// sites).

Also, you need to be creating and using strong passwords. “1-2-3-4-5” isn’t something you should ever be using to protect your accounts, no matter how easy it is to remember.

2. Your Social Media Accounts Could Be Hacked

A great deal of marketing these days has extreme focus on social media – Facebook, Twitter, Instagram, etc. For good reason, too. There are billions of people on these websites, so you’d be foolish not to use them.

But would you ever have thought that the accounts – no matter how small – you manage could be hacked? The last thing you want to come into work to is a social media account that’s being held for ransom.

4 Things Internet Marketers Need to Know About Cybersecurity

Be aware of the risks that are present in the cybersecurity realm. Talk to your security team to learn what you can do to help. If you don’t have one, look up ways to protect yourself from cyber-attacks and implement them immediately.

3. Your Blog Could Be Hacked

Another major sector of marketing is content marketing. Just like your social media accounts, your website or blog are also susceptible to cybercrime. When an account is compromised, it can greatly disrupt your content marketing strategy and even cause you to lose a bunch of valuable work you’ve done.

Much like above, learn from your security team to learn what you can do to stay protected. They likely have some sort of internet monitoring software that they can use to pinpoint where the attack took place. You should also back-up your website on a regular basis in a secure location. This makes the headache of an attack much more tolerable.

4. Responding Fast and Intelligently to Cyber-Attacks Is Key

In the event of a security breach, you want to ensure your next steps are handled with caution. You don’t want the hacker to potentially gain any more information than he already has, and you also want to restore your system back to a safe configuration.

As a marketer, once again, the best thing you can do is contact an expert in cybersecurity to help walk you through the aftermath.

Conclusion

Marketers may not want to learn about the wonderful world of cybersecurity, but it’s now a must for everyone. You, your company’s, or your customers’ private data is at stake, and you don’t want to be the reason someone’s information was compromised or worse.

 

 

 

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Seymourpowell has created cutting-edge VR techniques for designing cars, and other vehicles, which allow design teams around the world to seamlessly collaborate in one virtual space and responds to today's challenges within the automotive industry.

"Our new approach to designing in VR radically streamlines the design process, allowing designers, engineers, and marketing teams to collaborate on the design process in exciting new ways," commented Richard Seale, lead automotive designer at Seymourpowell. "It lets designers create designs in 3D and at any scale from the very start of the design process. I believe this is the future of design."

Some of its key capabilities include:

A networked platform: Allows teams in different parts of a building, or different geographical locations, to 'dial in' and all participate in the design process in real-time via tablets and VR headsets, as if in the same room.

Inspires greater collaboration: Breaks down existing barriers between designers, engineers and marketing teams by allowing them all to collaborate, interact and give feedback on the design process remotely from anywhere in the world.

Improves communication: Facilitates communication between designers, engineers and modelers by providing a shared workspace to address design challenges as and when they arise, instead of waiting until later in the design process when it might be too late.

Streamlines design process: All teams can work from the same data created in the shared VR tool, instead of converting sketches into different formats to be developed.

New opportunities for the customer: The technology can also allow customers who want bespoke or custom features or finishes to virtually experience them before they buy.

Greater transparency for marketers: Marketing teams can see how the car will look and function earlier on than traditional design methods allow.

New flexibility for the designer: Powerful VR sketching functionality allows designers to easily duplicate designs, draw complex spline curves, and work within industry safety regulations and parameters to ensure that every design is viable from an early stage.

VR and Future of Car Design 01VR and Future of Car Design 02

Seymourpowell unveiled the new ways they're using Virtual Reality (VR) to design cars at this year's London Motor Show. The company believes that its approach to VR design will help to shorten the time it takes to bring a new car from napkin sketch to showroom floor, allow the design of new cars to be more reactive to changing consumer needs and expectations, and ultimately produce better quality vehicles by facilitating more effective collaboration between teams within automotive companies. This approach also has huge benefits and implications for other areas within transport design, and beyond.

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Social media offers innumerable opportunities for artists to get their creativity flowing. It can be used to share your art, promote an upcoming show and even serve as a medium for a creative project.

Designers sometimes find it difficult, though, to get what they want out of social sites. Here are seven ways for artists to successfully use social media.

1. Use the Site That Matches Your Medium

Different forms of art lend themselves better to different social media platforms. That doesn’t necessarily mean you should focus on just one or two sites, but it does mean you should use the sites that are best suited to your work.

How Designers Should Utilize Social Media

Visual sites, like Instagram and Snapchat, for example, are good for visual art. Sites such as Bandcamp and Soundcloud are perfect for musicians. YouTube would be a smart choice for filmmakers.

By choosing the platforms that showcase your art most effectively, you’ll be putting you best foot forward online.

2. Connect With Like-Minded Designers and Art Enthusiasts

Social media can provide you with an opportunity to connect with designers whose work is similar or complementary to yours. It can also introduce you to people who appreciate your art.

Having a community of like-minded people can be extraordinarily helpful for artists. Social media allows you to expand that community beyond geographical boundaries.

The people you connect with on social media can provide you with inspiration, support and encouragement. You may get ideas from fellow designers or maybe receive an invitation to collaborate on a few projects.  Someone who discovers you online may share your work with their friends, growing your base of supporters.

3. Test out Your Ideas

By observing the activity on your social media sites, you can often gain helpful insight into how your ideas are being received.

By watching to see which posts are the most liked, shared and commented on, you can get an idea about what your followers like the most. You might decide to work on more projects similar to your most well-received ones.

How Designers Should Utilize Social Media

Social media can also be a great place to test out new ideas. If there’s something you’re not sure about or want opinions on, post a snippet online and ask for feedback. There’s a good chance you’ll get some — hopefully — constructive feedback.

4. Highlight Your Best Work

Your social accounts can function as an easily accessible online portfolio. By sharing your best work online and a collection of work that represents what you do, you can let people know who you are as a designer and show off your talents.

Sharing your best work online can also create a positive first impression on potential fans. If they stumble upon your profile and are impressed, they may press the follow or like button and engage with you more in the future.

Artists should be careful, though, when posting their work online. In some cases, posting something on social media may cause you to lose the rights for the piece to the site you post it on. This differs from site to site and is one of the biggest potential issues for artists on social media. Make sure you read through the site’s terms before posting something you want the exclusive rights to.

5. Include Some Extra Incentives

Although sharing your best work on social media can be helpful, you also want to create some incentive for people to dig deeper into your work.

Sharing different content on Instagram, Twitter and your website will encourage people to pay attention on all three. If they’re all the same, they may focus on one and tune the rest out.

The right balance between what you share online and what you don’t is still hotly contested. Some designers put up all their work online. Others prefer to share just a snippet to encourage people to buy their work or take another action. Still others don’t share anything online and keep everything private unless it’s purchased.

None of these approaches are wrong. What’s best for you depends on your art, your beliefs and your audience. Whichever route you decide to take, social media can play an integral role.

6. Build Interest

Social media can be a great promotional tool. Social media marketing is huge for many of today’s businesses and can work similarly for artists.

You can build excitement around your work by posting samples from an upcoming project, a trailer for an upcoming installment or live clips to promote a future performance.

How Designers Should Utilize Social Media

By offering ‘sneak previews’ to your social media followers, you encourage them to follow your accounts and build excitement around what you’re working on.

7. Build a Brand

Some artists may balk at the idea of branding their work, but it can be helpful, and social media can be an easy, pain-free and even fun way to do just that.

Posting content that is all in a similar vein and showing off your personality can help give people a consistent idea of who you are. If you present yourself accurately, the people attracted to your social accounts will likely be the people who are interested in your work and in you as an artist.

Make sure to keep your content consistent and relevant, though. Posting things that are unrelated to your work may confuse people and cause them to stop engaging with you on social media.

Social media is full of potential for all types of artists. It can be a great place to showcase your work, build a community around your art and promote your projects. It does, however, come with some risks that artists should be aware of.

If used carefully and correctly, though, social media can be an incredible tool for growing the careers of artists and can even provide inspiration or a fascinating new medium.

Lexie Lu is a freelance web designer and blogger. She keeps up with the latest web design news and always has some coffee nearby. She owns Design Roast and can be followed on Twitter @lexieludesigner

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