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Nescafé Azera and Twelve Launch Range of Iconic Tins

TWELVE[1] has developed a multichannel campaign for Nescafé Azera, with a range of iconic and desirable limited edition tins, created in collaboration with emerging design talent from the University for the Creative Arts[2]. The campaign marks the third consecutive year that Nescafé Azera and TWELVE have worked with UCA students, following the success of the brand's previous "Azera by Design" campaigns[3].

TWELVE developed the campaign to highlight the brand's design credentials by bringing to life its support of promising young creative talent. Second year BA (Hons) Graphic Design students were briefed to create a set of collectable coffee tins to feature on four Nescafé Azera variants. Students were briefed to create packaging designs that are inspired by the coffee-drinking occasion and evoke positivity.

Nescafe Azera by Design Limited Edition 01

The project, which formed part of the students' October curriculum, kicked off with an initial briefing led by TWELVE and Nestlé. Students had to present their ideas back to TWELVE and Nestlé throughout the design process to help guide them on their creative direction. The shortlist of designs was selected by TWELVE and Nestlé before a final nine designs were selected as the winners. As part of the project TWELVE has offered two of the winning students placement opportunities at the agency over the summer to encourage their growth as designers and provide agency experience.

"A live brief with a real client is something that all design students crave," commented Derek Bain, creative director at TWELVE. "It was a pleasure to work with such a talented group of designers who have produced such staggering work. By creating fresh limited-edition packaging year on year, Nescafé Azera has stayed relevant to its audience and made it the brand that its peers look to for inspiration."

Nescafe Azera by Design Limited Edition 02Nescafe Azera by Design Limited Edition 03Nescafe Azera by Design Limited Edition 04Nescafe Azera by Design Limited Edition 05Nescafe Azera by Design Limited Edition 06Nescafe Azera by Design Limited Edition 07Nescafe Azera by Design Limited Edition 08Nescafe Azera by Design Limited Edition 09

References

  1. ^TWELVE (www.dexigner.com)
  2. ^University for the Creative Arts (www.dexigner.com)
  3. ^previous "Azera by Design" campaigns (www.dexigner.com)

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Communication Arts 2018 Typography Competition

Communication Arts[1] is calling for entries for the 8th annual Typography Competition. The competition celebrates the best use of typography as the primary visual element in design and advertising, plus new typeface designs, calligraphy and handlettering.

Any typographic project first printed or produced between September 2016 and September 2017 is eligible. Chosen by a jury of leading design professionals, the selected entries will be distributed worldwide in the Communication Arts Typography Annual, both in print and digital editions.

The deadline for submissions is September 8, with a late deadline of September 22, 2016.

more:commarts.com(0)[2]

References

  1. ^Communication Arts (www.dexigner.com)
  2. ^commarts.com (www.commarts.com)

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Type Directors Club Awards Medal to Dutch Typographer Gerard Unger

The Type Directors Club has announced that the TDC Medal is being presented to Dutch typographer Dr. Gerard Unger, who has created some of the world's most influential typefaces for over five decades. Unger is the thirtieth recipient in the fifty-year history of the TDC Medal, which was first awarded to Hermann Zapf in 1967 to honor his contributions to typography.

"Gerard has been very influential enough as a typeface designer, since his work has had an impact in so many contexts, but his legacy as a beloved teacher of additional generations of type designers may prove to have even further reach," commented TDC board member Dan Rhatigan of Adobe Typekit. "We unanimously decided to give him the TDC Medal to shine a light on his influence and accomplishments."

Unger's body of work includes typefaces designed specifically for magazines, books, and newspapers, including USA Today. He has designed typefaces for the Dutch highway sign systems and the Amsterdam transit system.

Unger will receive this honor on July 18 at The Cooper Union in The Rose Auditorium, in conjunction with the awards presentations for the Type Directors Club annual typography competition.

Read more https://www.dexigner.com/news/30233



Chatty feet artistic box: when Feet Mondrian meets Jackson Pollsock

If you think socks are just something you wear for protecting your feet from the cold and from friction in your shoes, think again! Canadian Prime Minister Justin Trudeau has a long history of stealing the show by wearing shiny socks (while still wearing a suit), the New York Times even wrote an article on his “socks diplomacy“. Recently, it’s Leo Varadkar, Ireland’s Prime Minister, who grabbed everybody’s attention with his socks while meeting… Justin Trudeau!

Whether you want to start a political career or just like cool socks, Chatty Feet got you covered (or at least your feet). They regularly release new cool socks, and this artistic set is the latest example. Including Basquiatoe, Feet Mondrian, Jackson Pollsock, and Sole-Adore Dali, this box is everthing an art lover would dream of. Perfect for a gift to your artsy friends… or for a Canadian Prime Minister.

Chatty feet artistic box: when Feet Mondrian meets Jackson Pollsock

Chatty feet artistic box: when Feet Mondrian meets Jackson Pollsock

Chatty feet artistic box: when Feet Mondrian meets Jackson Pollsock

Chatty feet artistic box: when Feet Mondrian meets Jackson Pollsock

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Print Odyssey: The ultimate Printing Survival Kit for Graphic Designers

Being a graphic designer, it can be tedious to explain your clients how the work you are doing for them will be printed, folded, and binded. Even if you show them mockups or explain them in details, it’s not the same as seeing it in real.

A Print Odyssey solves that problem, it provides you with plenty of the most common prints you may create for your clients, making your communication with them much easier. It comes in one big box that you can store convienently and take out for client meetings. The box comprises the following:

  1. Size Odyssey: show off paper sizes with 70 waste free options (vector files included).
  2. Folding Odyssey: show off paper foldings with 30 unique foldings (vector files included).
  3. Special Finishing Odyssey: show off print finish with 35 after print finishing options.
  4.  Binding Odyssey: show off binding options with 6 binding techniques included.

 

Print Odyssey: The ultimate Printing Survival Kit for Graphic Designers

We took a few photos of the box and its content, but you will see everything in the unboxing video.

If you feel ready to improve your workflow and relationship with customers, you can get your own copy of the box at a discounted price using the following coupon: designerdaily

Print Odyssey: The ultimate Printing Survival Kit for Graphic Designers

Print Odyssey: The ultimate Printing Survival Kit for Graphic Designers

Print Odyssey: The ultimate Printing Survival Kit for Graphic Designers

Print Odyssey: The ultimate Printing Survival Kit for Graphic Designers

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