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Abstract book covers animated by Henning M. Lederer

Many of us have grown up with these cool abstract book covers that seem to have been trendy in the 60s and 70s, I would even go as far as saying that they have become iconic. Henning M. Lederer, a digital artist based in Düsseldorf Germany, decided it was time to have some fun with it. He took upon himself to animate the covers and give them a new life on the Internet.

Abstract book covers animated by Henning M. Lederer

Abstract book covers animated by Henning M. Lederer

Abstract book covers animated by Henning M. Lederer

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Interaction Awards 2018

The 2018 Interaction Awards is now open for submissions. Professionals and students are invited to submit concepts and/or production projects of any kind that exemplify outstanding interaction design in one or more of the six categories.

Founded by the Interaction Design Association (IxDA) in 2010 and first presented in 2012, the annual Interaction Awards celebrate design thought leadership and innovation around the globe. Each year, award recipients comprise a showcase demonstrating how interaction design impacts and improves human lives.

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Curtis Talwst Santiago creates tiny worlds that fit inside jewelry boxes. If you are as clumsy as I can be when it comes to handycraft, you can only be in awe in front of this artist’s work.

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Four things to remember when designing a website

A website is a powerful tool for a business nowadays and can be a decisive factor in determining a company’s success. Though there are new innovative platforms available online like Wix Artificial Design Intelligence (ADI), a lot of thought and effort must still be put into designing a website if you want to maximise its potential, thus it is something that cannot be rushed.

1. Get the release on point

First and foremost, whilst you may be keen to release your website and attract an audience, do not post any links to your site before it is ready. It’s awfully frustrating for visitors to be greeted with an “Under Maintenance/Construction”. This is considered to be one of the biggest mistakes in web design. Can you imagine a shop propping an open sign on the door when they don’t actually have anything to sell? Use this mind-set with your website!

2. Don’t fall into disorganisation

With the last tip in mind, you should remain organised with your website and have a release date in mind. You should also ensure that the website itself is organised and use the site’s template to full effect. A chaotic website often leads to a frustrated user who will quickly give up and head elsewhere. The traffic to your website is dependent on repeat visitors and few people will bookmark a website that makes them stressed.

3. Consider customer advertisements carefully

In the current market, advertisements are huge and you’ll be hard pressed to find a site free from ads, even more so now so much is given for free. And whilst many adverts sit nicely on the age, this may lead them to being missed by the user, however, many will be blinding with annoying pop ups or garish music, making visitors want to escape the site as quickly as possible. If used properly, ads contribute to essential income and this is something that can’t be done not properly, particularly if you are using free web hosting. Whilst you don’t want the ad to be ignored, it’s important to make the ad not look like an ad, something which can be achieved with uniform design.

4. Stay away from jargon but don’t be overly cautious

It’s likely that the visitor to your site headed that way to access a service they are interested in, or to lean something valuable and interesting. Though, if your site is loaded with jargon and confusing content then whatever they’re receiving is useless as it’s likely to be completely irrelevant and pointless information. More often than not, users are never going to read the entirety of the page but instead will skim the pages for relevant and useful information. If it can’t be found as it simply isn’t there, or is hidden under meaningless jargon, they’ll never find it. Similarly, stray away from confusing language and the trap of falling into loading your site with lack of content by being too cautious. A visitor should be able to find all of the information they are looking for so be sure to always include an “About Us” and “Contact Us” page.

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Are you in the process of building an ecommerce website? Are you doing so with the idea that it should be high converting? Are you concerned about wasting time and money on something that doesn’t get you any closer to your goals?

It’s one thing to say that you will build a high converting ecommerce website, but another thing entirely to actually do so. The harsh reality is that you won’t know much about how the website converts until you make it live and the traffic begins to roll in.

Tip: The work that you put in upfront will go a long way in helping you avoid difficulties in the future. For example, there are steps you can take to prevent problems down the road.

Here are five of the best things you can do if you want to design a high converting ecommerce website. These tips don’t guarantee success, but they can definitely put you in a better place.

1. Keep it Clean

It doesn’t matter if you are a master of upselling or not, if you have a cluttered design you will never reach all your goals pertaining to conversion rate.

The best online stores are the ones with a clean design. This doesn’t mean you should skimp to the point of holding back information, but you don’t want to clutter your website with too much text, images, and video. This will do nothing more than confuse your audience.

How to Design a High Converting Ecommerce Website

2. Use High Quality Images

There is no denying the fact that you need unique content on your website, but you don’t want to stop there. Every product should be accompanied by a high quality image.

In addition to stock images, you can take your own photos if you have the time, money, and resources to do so. This is one of the best ways to set your site apart from the competition, and that’s exactly what you are trying to do.

3. Choose Your Colors Carefully

This may not sound like a big deal, but your color scheme has a lot to do with whether or not you achieve success.

Too many colors will turn people off. Conversely, the use of only one color can make your website boring and unforgettable.

Experiment with a variety of color schemes to get a better feel for what best engages your audience.

Tip: The colors you use on buttons, such as those for adding a product to a shopping cart, can have a big impact on conversation rate.

4. Put the Most Important Details Above the Fold

This is easier said than done, as you can only get so much information above the fold, but it’s something you need to think about.

What type of text makes the most sense above the fold? Should you add images and video as well?

How to Design a High Converting Ecommerce Website

Don’t hesitate to create and compare several layouts, as this will give you a better overview of your options. The real estate above the fold is valuable. You want to make the most of this space.

5. Focus on the Checkout Process

An overly complex checkout process is one of the top ways to scare consumers away from your online store. You need to make it easy for consumers to add items to their shopping cart and complete their purchase.

With an average shopping cart abandonment rate hovering around 70 percent, you need to protect against this at all costs.

How to Design a High Converting Ecommerce Website

Ask for Help

In addition to the five tips above, there’s one last thing you can do: ask your target audience for assistance.

For example, if you already have a solid grasp of social media, reach out to your audience for advice on what they look for in an online shopping experience. This ensures that you don’t travel down the wrong path, wasting both time and money.


There are many steps you can take to design a high converting ecommerce website, with these five among the most important to your success.

When you take the time to make the right design choices upfront, it’s easier to end up with a high converting website in the end.

What approach do you take when designing a new ecommerce website? Do you have any additional tips to share that help boost conversions? Discuss your strategy in the comment section below.



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